Dana Lattery
Born in Alberta and raised in the backcountry, Dana Lattery’s roots run deep into the wild. Fishing, hunting, and a reverence for untamed places have always been in his blood.
Dana’s passion for the outdoors was kindled early. Summers were spent chasing trout in local rivers and lakes, while winters took him deep into the mountains on 10-day horseback expeditions, hunting Big Horn Sheep with his family. He still remembers the exact moment he picked up a fly rod for the first time—something inside clicked. From that day forward, he never looked back, trading in his spinning gear for good and diving headfirst into the art of fly fishing.
But life had other dreams in store. At 15, Dana left home to pursue a future in hockey. That pursuit took him from Victoria to Western Michigan University, where he captained the team and graduated with a degree in Pre-Medicine and a minor in Psychology. Soon after, he signed professionally, playing within the systems of the Calgary Flames, Boston Bruins, and Phoenix Coyotes.
Still, the pull of the wild never left him.
In 2005, a career-ending knee injury abruptly closed the hockey chapter—but it also reopened the door to his first love: the outdoors. Dana paused his plans for veterinary medicine and took up custom cabinet building, a job that gave him one precious gift—freedom. Freedom to drop work on a dime, chase hatches, hike ridgelines, and rediscover his place in the bush and on the river.
Guiding became the obvious next step. It brought him outside, every day, sharing the spaces and stories he loved most. With over 100 days a year on the water and nearly as many in the fields hunting waterfowl, Dana leaned fully into a life aligned with passion.
Along the way, he picked up a camera—and began capturing the soul of the fly fishing experience. His photography has been published widely, including multiple features and covers in Fly Fusion Magazine and editorial spreads in Orvis publications. His films have earned repeated recognition in the fly fishing world, including:
Over the years, Dana’s visual storytelling has become an extension of his guiding—another way to share not just what he sees, but what he feels out there.
Whether he’s floating the Bow River in his Hyde drift boat or walking alongside you on the riverbank, Dana is here to do more than just put you on fish. He’s here to help you remember what it means to be out there—and maybe even remind you why it matters.
Dana’s passion for the outdoors was kindled early. Summers were spent chasing trout in local rivers and lakes, while winters took him deep into the mountains on 10-day horseback expeditions, hunting Big Horn Sheep with his family. He still remembers the exact moment he picked up a fly rod for the first time—something inside clicked. From that day forward, he never looked back, trading in his spinning gear for good and diving headfirst into the art of fly fishing.
But life had other dreams in store. At 15, Dana left home to pursue a future in hockey. That pursuit took him from Victoria to Western Michigan University, where he captained the team and graduated with a degree in Pre-Medicine and a minor in Psychology. Soon after, he signed professionally, playing within the systems of the Calgary Flames, Boston Bruins, and Phoenix Coyotes.
Still, the pull of the wild never left him.
In 2005, a career-ending knee injury abruptly closed the hockey chapter—but it also reopened the door to his first love: the outdoors. Dana paused his plans for veterinary medicine and took up custom cabinet building, a job that gave him one precious gift—freedom. Freedom to drop work on a dime, chase hatches, hike ridgelines, and rediscover his place in the bush and on the river.
Guiding became the obvious next step. It brought him outside, every day, sharing the spaces and stories he loved most. With over 100 days a year on the water and nearly as many in the fields hunting waterfowl, Dana leaned fully into a life aligned with passion.
Along the way, he picked up a camera—and began capturing the soul of the fly fishing experience. His photography has been published widely, including multiple features and covers in Fly Fusion Magazine and editorial spreads in Orvis publications. His films have earned repeated recognition in the fly fishing world, including:
- Ty’s Flies – IF4 2017
- Home Waters – Orvis Down the Hatch Film Festival
- Nine Foot Rod – Filmed in Oman, toured globally with IF4
- The Privilege – IF4 Honorable Mention
- The Last Best Place – IF4 Honorable Mention
Over the years, Dana’s visual storytelling has become an extension of his guiding—another way to share not just what he sees, but what he feels out there.
Whether he’s floating the Bow River in his Hyde drift boat or walking alongside you on the riverbank, Dana is here to do more than just put you on fish. He’s here to help you remember what it means to be out there—and maybe even remind you why it matters.